Record Label Marketing (for Kindle)
Review “The book delves inside such a wide spectrum of techniques that it could be invaluable in giving you a leg up. From grassroots and internet marketing to advertising, publicity and distribution, this tome could never be described as an easy read, but over the course of 400 pages it should give you a good [...]
Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing) (in Paperback)
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials [...]
Videos to Accompany Marketing Management (VHS Format)
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The Marketing Gurus (for Kindle)
Insightful summaries of seventeen classic marketing booksSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview-s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.For the first time ever, Soundview is bringing together summaries of seventeen essential marketing [...]
Contemporary Marketing (in Hardcover)
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. [...]