Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology (in Paperback)
Book Description The authoritative guide to the timely and business critical topic of marketing in the wireless realm In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of [...]
Winning at Collaboration Commerce: The Next Competitive Advantage (for Kindle)
Review “A great way to get started on thinking about the implications of collaboration, and more importantly a way to take action before the networked economy passes you by.”– Dave Snowden, CEO and Founder, The Cynefin Center”RBC Financial Group is continually looking through what the authors call the collaborative lens when we develop or enhance [...]