Mass Media Writing (Communication Textbook Series. Journalism) (in Paperback)
ReviewParsigian’s work is an important contribution….It goes beyond the traditional approach….makes good use of extensive case studies from current professionals.—Quill…valuable for many university journalism or communications departments because it should have strong appeal for public relations, advertising, and news/editorial students….Parsigian is a former journalist and public relations and advertising writer, and her book reflects her [...]
Marketing Communication Policies (for Kindle)
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the [...]
Essentials of Business Communication – Textbook Only [STUDENT EDITION] (in Paperback)
This new edition of Mary Ellen Guffey’s text features increased coverage of contemporary business communication issues including oral communication, electronic communication, diversity and ethics. It is supported by an accompanying CD-ROM and Internet resources. This sixth edition of a workbook/CD-ROM text for students with weak language arts backgrounds features a new chapter on interpersonal skills [...]
Neuroscience of Communication (Singualr Textbook Series) (in Paperback)
Review “[A]ccessible, very detailed and well presented…. [A]n excellent resource for students studying neuroscience–the anatomy and physiology.” New editionrevised and updated throughout. Clarifies and expands discussions from first edition. Includes two new chapters, additional information on the entire diencephalon, as well as 14 new illustrations. Provides clear description of structural and functional organization of the [...]
Communication, Cultural and Media Studies: The Key Concepts (for Kindle)
Review’Accessible and highly readable, and notable for both clarity and a tone that comes accross as helpful and to the point…highly recommended.’ - Reference ReviewsAccessible and highly readable, and notable for both clarity and a tone that comes accross as helpful and to the point…highly recommended. – Reference Reviews Communication, Cultural and Media Studies is [...]